7 Critical Actions to Consider for Successful Rebranding

Rebranding should not come as a light exercise or an easy decision. It goes beyond altering your corporate look and feel or updating your logo. Your brand isn’t just your image; your brand tells your audience what you stand for and deeply influences their feelings about your organization. There’s a lot of psychology involved in […]

Rebranding: Looking Beyond ROI

Is rebranding worth the investment? The benefits might go much further than just ROI Rebranding is one of the most significant changes a business can undergo. It represents a major shift in how a company presents itself and how the audience will perceive it from that point forward. A rebrand can be massively successful, reinvigorating […]

Yes, Email Marketing is Still Relevant

With so much going on with social media and PPC campaigns, is marketing via email still an effective tool? Email marketing is as old as email itself. This thought can often lead us to think that it’s a dated, if not obsolete tactic. But just as TV and newspaper ads are still running today, this […]

#MSInspire: How Digitally-Enabled is your business?

Marco, our CEO, was at Microsoft Inspire last July and delivered a session on brand awareness and driving online leads. Microsoft Inspire 2018 was a massive event, bringing together thousands of partners from the whole Microsoft ecosystem to exchange ideas, discover innovation, and build new partnerships for future success. Among the highlights of this event […]

The Most Common Website Problems That Affect Business

Web development

The Most Common Website Problems That Affect Businesses Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task. Bounce Rate is the indicator that shows you how many people […]

ONLINE USERS: THEIR MYSTERIOUS BEHAVIORS

Understanding how online users behave when they connect to social networking sites creates opportunities for better interface design, richer studies of social interactions, and improved design of content distribution systems. Here are a few statistics for you to look into to just get a glimpse of how things have changed in the last few years: […]

10 UX Design Trends You Shouldn’t Overlook in 2015

  In today’s fast-changing world of user experience design, predicting the future is no longer the art of gazing into a crystal ball. Instead, keeping oneself up-to-date with latest techniques and trends not only delivers a better user experience but also gives a leading edge over the competition. With 2014 completely over (and 2 months […]

The privileges of digital marketing for your company

Every business is different. It is important  to consider all possible ways when planning your strategy. The changing world of technology and social networks cause a major impact on customer’s behavior and how companies interact with them. Some methods of digital marketing offer companies a way to apply these trends online and communicate with your audience in the most […]