Rebranding should not come as a light exercise or an easy decision. It goes beyond altering your corporate look and feel or updating your logo. Your brand isn’t just your image; your brand tells your audience what you stand for and deeply influences their feelings about your organization. There’s a lot of psychology involved in […]
In 2020, the B2B social media economy will become more relevant than ever. Here are a few ways you can improve your approach to take advantage of this dynamic playing field.
Is rebranding worth the investment? The benefits might go much further than just ROI Rebranding is one of the most significant changes a business can undergo. It represents a major shift in how a company presents itself and how the audience will perceive it from that point forward. A rebrand can be massively successful, reinvigorating […]