Understanding how online users behave when they connect to social networking sites creates opportunities for better interface design, richer studies of social interactions, and improved design of content distribution systems.

Here are a few statistics for you to look into to just get a glimpse of how things have changed in the last few years:


of Online users conduct product research online.


of business people use their mobile device to check email.


of US Smartphone owners compare prices on their mobile device while in-store, shopping for an item.• 91% of email users have unsubscribed from a company email they previously opted-in to.


of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising


of businesses have acquired a customer through their company blog.


of consumers start their research on a product or service with a search query.

Online social networks (OSNs) have become extremely popular. Social media have pulled ahead of email as the most popular online activity. More than two-thirds of the global online population visit and participate in social networks and blogs. Imagine what can you do when analysing online users behaviours!

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