The Most Common Website Problems That Affect Business
The Most Common Website Problems That Affect Businesses Your company’s website is it’s most important online sales asset, period. If you expect to create any sort of value for your company through your website, you need to make sure it’s armed for the task. Bounce Rate is the indicator that shows you how many people […]
7 Critical Actions to Consider for Successful Rebranding
Rebranding should not come as a light exercise or an easy decision. It goes beyond altering your corporate look and feel or updating your logo. Your brand isn’t just your image; your brand tells your audience what you stand for and deeply influences their feelings about your organization. There’s a lot of psychology involved in […]
4 Ways to Boost your B2B Social Media Marketing
In 2020, the B2B social media economy will become more relevant than ever. Here are a few ways you can improve your approach to take advantage of this dynamic playing field.
Rebranding: Looking Beyond ROI
Is rebranding worth the investment? The benefits might go much further than just ROI Rebranding is one of the most significant changes a business can undergo. It represents a major shift in how a company presents itself and how the audience will perceive it from that point forward. A rebrand can be massively successful, reinvigorating […]
SAP announces a 3-year partnership with Microsoft: Why you should care
SAP and Microsoft recently announced they had signed a three-year partnership to help simplify the process for SAP customers to bring their data to the cloud. The industry is abuzz about it, but what does it really mean for you? “What does this new partnership between SAP and Microsoft mean for me? Why should I […]
Fake News Filters: Spotting misinformation
How do we filter out fake news and misleading information in the vast ocean of the internet? The advent of the internet brought with it incredible advancements in technology, communication, and the global economy, but with it also ushered in a long list of challenges that were previously unknown to us as a society. Identity […]
Yes, Email Marketing is Still Relevant
With so much going on with social media and PPC campaigns, is marketing via email still an effective tool? Email marketing is as old as email itself. This thought can often lead us to think that it’s a dated, if not obsolete tactic. But just as TV and newspaper ads are still running today, this […]
Staying Competitive in the Experience Economy
Experience Economy 101 Before getting into the nitty-gritty of competing in the experience economy, let’s take a quick history lesson. Since the dawn of man, the economy has existed in one form or another. The first time a caveman exchanged a sharpened rock for a mammoth steak, trade was born. When we discovered food could […]
#MSInspire: How Digitally-Enabled is your business?
Marco, our CEO, was at Microsoft Inspire last July and delivered a session on brand awareness and driving online leads. Microsoft Inspire 2018 was a massive event, bringing together thousands of partners from the whole Microsoft ecosystem to exchange ideas, discover innovation, and build new partnerships for future success. Among the highlights of this event […]
5 Ways How PPC Can Help Your Business
It wasn’t too long ago when SEO was the solution that every digital marketing agency was pushing for. An entire online culture was built around the concept of Search Engine Optimization and how to get your website to crawl up the rankings and make it to Google’s front pages. Nowadays, SEO has become more of […]